Business Proposal · E1–2

avouavou Tweed Mermaid Dress

LEAD · editorial leadVerified 2026-07-25

The pink-and-white tweed dress Kim Se-jeong wears early in Business Proposal is avouavou's Tweed Mermaid Dress. The brand's page is still live at ₩1,389,000 — and the page's own data marks all three sizes out of stock.

BRAND
avouavouTweed Mermaid Dress
SCENE
Business Proposal · E1–2Episodes 1–2
CHARACTER
Shin Ha-riKim Se-jeong
PRICE
Sold out · ₩1,389,000Checked 2026-07-25
MATERIAL
Tweed · silk collar · midi
CONFIDENCE
Lead4 evidence notes

How we checked this

  1. Where it appeared

    Episode 1–2 style coverage names the pink-and-white tweed mermaid dress as avouavou's, and links the brand's own product page directly.

  2. Product match

    That page is live and titled TWEED MERMAID DRESS — an exact name match. Its structured product data prices all three sizes at ₩1,389,000 and marks each one OutOfStock, so the commerce state here is read from the brand's own markup rather than inferred from the layout.

  3. The same brand, twice

    avouavou already appears on this site for a tailored coat in Perfect Crown, four years later. It is one of the few Korean labels we hold two separate drama records for.

  4. What we are not saying

    The source is a style write-up covering episodes 1–2 as a block, not a frame-by-frame identification of a single episode.

Sold out · listed at ₩1,389,000Similar alternativesOpen show floor

Some product links are affiliate links. Commissions never change a confidence label or ranking.

Retailer destination pending stock checks

avouavou tweed mermaid dress with white silk collar — official product image
Scene still · Official product image · sold out in every size
LEADavouavou Tweed Mermaid Dress

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Same category or nearby confidence — not a ranking change.