Brand
avouavou
A Seoul womenswear house in Sinsa-dong, Gangnam (registration 211-10-17018 on its own site), working mostly in silk, wool and cashmere. It is the only brand here with two separate documented dramas, four years apart.
Is it actually Korean?
Documented placements
- Business Proposal (2022) — Kim Se-jeong wears the pink-and-white Tweed Mermaid Dress in episodes 1–2. The brand's page for that exact name is live at ₩1,389,000, and its own structured data marks every size out of stock. [Source: InkiStyle]reported
- Perfect Crown (2026) — IU's Seong Hui-ju wears an avouavou tailored coat — the cashmere wool double tailored coat is the currently buyable piece we track on our own card for the show. [Source: InkiStyle]reported
What we track from this brand
- avouavou Cashmere Wool Double Tailored Coat (Camel) — Perfect Crown · E11–12 finale · Official page live
- avouavou Tweed Mermaid Dress — Business Proposal · E1–2 · Sold out · ₩1,389,000